2. Create 3 posts to start.
a) Why I started this blog
b) About you or your organization
c) Something informative and useful to your audience
3. Register your blog with Technorati and mybloglog.
4. Register your blog at twitterfeed.
You can also incorporate images, important links, and Social Media links for helping people share your content with the rest of the world.
The above sites are very user-friendly and can walk you through the set-up process. Good luck!
Note to the Skeptical: You may think you have nothing to say, but give it a go. You'd be surprised about how many things you feel passionate about, want to gripe about, want to share, and what you're actually an expert on.